Many automobile parts of a terminal sales company paid more and more attention, begin to realize sales share, focus on the single channel, big dealer has many risks and structural hidden trouble.
Risk: whether manufacturer profits or dealer sales, retail few can produce the most lucrative, but for a purpose, "image". Dealers using low cost, public relations, the product is rich guest mood advantages of big market, it is better, but also are complaining.

Risk: large dealers in every competition competition strength of brand promotion, you are very serious pK share of the sales of concentrated in the channel, the competition is a special activities, not with you? Don't go out to be, With your profits will lordaeron.

Professional risk: China every city has to do a big market and, on the other hand, they also dealers hard, on the other hand, these large dealers in logistics, capital ability, financial management, reconciliation ", business negotiations, contract negotiation, store personnel situation, and the relationship between the product by itself has common distributor to surpass the short-term advantage, so he can earn the money, others within a period of time is not here.

Structural risk: big manufacturer big dealer and hypermarkets cooperation longer supermarket.this occupy larger share of sales (such as some small home appliance enterprises frequently in gome, suning is even more two systems millions of sales). Supermarket sells contract year after year rises, buckle point dilution, annual sales constructions competition has been increasing, the promotion of pK is more and more serious, and sometimes year after year contract will know this retail system and will lose money, but also to do and why - this guy is too big for my proportion, dare not dump!

ShiBen easy shopping brutal, low cost, high, high professional requirements to losses to make mistakes, structure risk is big big dropping out on a limb to end, it is the auto parts enterprises depend entirely on the large dealers in sales of truth.

Therefore, the auto parts companies should consider diversify. The rich, sales channels, more chances, the structure stability, profits of structural risk is smaller. Even in a channel or competition with high cost cruel enemy blood and other channels can hematopoiesis.

Small terminal market, especially in three fourth market, although small number of constructions, but the number of shops, and further in-depth large dealers, residential area to succeed ", "three fourth market sales, implementation of terminal intercept actually very considerable. The basic cost nothing, small terminal high percentage of cash settlement, also need not worry about the contract year, in-store promotion buckle point relatively less competitive stores, in-store promotion of pK less, so, in three parts enterprises small terminal covers 4 cities to form business team, thus developing new markets.